Designing to Convert: 12 Ecommerce Web Design Tips for Higher Conversion Rate
Having a well-designed e-commerce site is the key to gain more customers. After all, one of your goals is to make users’ customer experience a rich one, which in turn, boosts the conversion rates for a website.
When starting a useful and engaging e-commerce site, it isn’t hard to turn potential customers into buyers. But designing a site that easily converts isn’t easy.
If you’re frustrated because you’re unable to increase your conversion rates, don’t worry. In this post, we’ll talk about some creative web design tips that will surely boost your conversion rates.
Alright, let’s get into it.
1. Keep in mind the 8-second rule
People are getting more and more impatient when surfing the net. They want quick answers and solutions to whatever problems they are facing.
Consider the 8-second rule. It is the length of time that you can convince a web user to stay on your site. This rule is based on the fact that approximately 50% of sites lose around half of their web visitors on the first eight seconds on coming into their website.
That means, when it comes to your site speed, every second is vital. Solving issues related to site speed is essential. You must also create an excellent first impression of your site ‒ the one that encourages them to stay.
2. Always consider the visual hierarchy
In its most basic form, visual hierarchy is the arrangement of layouts in the order of importance. Because the eyes keep on scanning based on what it sees to get vital information, it’s crucial to focus on one thing at a time.
For instance, instead of using carousel sliders, focus on letting a user view one slide at a time. That way, you’re sure that they aren’t bombarded with so many information all at once.
3. Do not neglect typography
Typography is a crucial element in your site. Consider it as the primary vehicle to communicate your message. Do it the right way, and it becomes powerful.
Get it wrong, and everything goes down in the drain ‒ your entire design fails, no matter how much you’ve considered your code, and writing.
When a user easily gets frustrated with a site, it’s common for them to click and tap away. Meanwhile, well-crafted typography can make the entire experience frictionless as possible and delightful.
4. Try implementing the rule of thirds
A vital photography principle that you can effectively apply in your site design is the rule of thirds. According to this principle, you’re supposed to visually divide a web page or an image into thirds ‒ horizontally and vertically.
The four intersection points in the middle are quite strategic. When you place various elements on these points, it creates a more powerful image or design.
5. Provide user-friendly navigation
It shouldn’t be hard for your users to find what they’re searching for in your site. For instance, most websites have the primary navigation menu positioned horizontally at the very top of each page. If you have it someplace else, then you can easily confuse your visitors.
Also, focus on having choices on your menu. That way, users wouldn’t have a hard time finding what they need. Remember that the more options you give someone, the harder it will be for them to make a decision.
Having an intricate design and navigation will crush your conversion rates.
6. Choose an excellent colour scheme that suits your brand
The colour choices that you make it your brand are more important than you think.
The best way to pick your colour scheme is through branding. Go back to your brand logo. Do the colours in your site fit your brand image? If not, then it’s high time to make a change.
7. Use high-quality photos only
In the physical world, users can directly touch or look at a product they are purchasing. However, online, that isn’t the case. One of the reliable factors users look at is product imagery.
You don’t want to represent your products through lousy photography. You need to make great product photography that makes an impact. Here’s a comprehensive guide for DIY product photography.
8. Provide an informative product description
Product descriptions aid prospects in deciding whether they want to purchase something or not. It entices customers to purchase something by letting them know about the product benefits, and how the product can improve their lives and solve their problems.
It also serves to ease a customers’ worries by answering their questions, and effectively address their concerns. That way, they’re more comfortable on clicking on the “purchase” or “buy now” button.
9. Have clear call-to-actions
You shouldn’t bury CTAs in your site. It needs to be big, bold, and powerful to stand out.
The thing is, only 47 of sites have a CTA button that can be seen in less than three seconds. CTAs are so vital because you can’t drive conversions in it without an effective CTA button.
10. Make your website compatible with all devices
These days, mobile internet traffic has now surpassed desktop, as this trend continues to rise.
Another thing that you need to take note of is that 57 per cent of web users won’t recommend a business to others if a site’s mobile website is poorly designed.
People will judge whether your site is responsive or not. If you have a website that isn’t responsive, then it needs to be fixed and solved immediately.
11. Optimise your website’s speed
You might be wondering what does your site speed have to do with design. Well, everything. Whenever you’re adding various elements in your site videos, images, and multiple media files, your site’s loading speed are also affected.
Remember that sites with slow loading times lead to higher abandonment rates. If your page is taking too long to load, then it could be troublesome for you.
That’s why it’s essential to:
- Reduce the file size of your images
- Decrease HTTP requests.
- Utilise browser caching tools.
- Combine and minify your files.
12. Keep it all simple
Have you heard the mantra, “Keep it Simple, Stupid,” before? Well, it also applies to your site design. When it comes to driving conversions, simplicity is vital.
Each time you’re creating a page, ask yourself how you can make it even simpler. Not only that you’ll come up with more aesthetically pleasing results, but it also converts better.
Over to You
Now that you understand these 12 design principles, it’s time to apply them in your site and see the results in the long run. Remember that your choices will have a significant impact on whether your website will be successful or not.
Helen Golubeva, a storyteller at X-Cart eCommerce shopping cart. Addicted to yoga, interested in philosophy, and totally mad about copywriting. I love to use the power of words to inspire people and help them grow their eCommerce businesses.