Central Vic Meats Transforms Online Ordering with WebCommander
Industry
Butchery & online meat delivery
Platform
WebCommander
Previous Platform
N/A
The client
Central Vic Meats is a trusted, family-owned online butcher serving the Bendigo region. Known for its premium-quality meats at competitive prices, the company offers a seamless click-and-collect and home delivery service. To enhance customer convenience, Central Vic Meats needed a robust online ordering system with an advanced delivery feature that allows buyers to schedule deliveries within specific time slots while ensuring service is available only within designated postcodes.
The challenges
As Central Vic Meats expanded its online presence, several operational hurdles emerged, including the growing demand for online orders, which highlighted gaps in its existing system, impacting efficiency, customer satisfaction, and overall business operations.
Limited delivery management capabilities
The existing system lacked the ability to schedule deliveries within time slots or restrict service to specific postcodes, leading to inefficiencies in logistics.
Lack of a streamlined Click-and-Collect system
There was no clear process for customers who preferred to pick up their orders, resulting in unnecessary delays.
Complex ordering process
Customers found the ordering process cumbersome, affecting conversion rates.
Inventory & logistics inefficiencies
Without postcode-based delivery restrictions, resources were wasted on managing out-of-zone orders.
Our solutions
Central Vic Meats partnered with WebCommander to develop a fully optimised e-commerce platform that simplifies ordering and ensures precise delivery management.
Advanced delivery system
Customers can now select their preferred time slot for order delivery based on available schedules, improving convenience and satisfaction.
Postcode-specific delivery
The system automatically verifies customer locations, allowing orders only from serviceable postcodes to reduce logistical inefficiencies.
Seamless click-and-collect option
Customers can opt to pick up their orders at a preferred time, making the process faster and hassle-free.
Optimised user experience
A well-structured product listing, streamlined checkout, and mobile-friendly design ensure effortless browsing and purchasing.
The results
The new online ordering system delivered remarkable improvements for Central Vic Meats:
01
30% increase in online orders
A smoother checkout and structured delivery process encouraged more customers to place orders online.
02
50% reduction in logistical errors
By restricting deliveries to serviceable postcodes, the company minimised inefficiencies and optimised fulfillment.
03
Improved customer retention
Flexible delivery slots and a user-friendly Click-and-Collect system resulted in higher repeat purchases.
