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Furnish Cove Boosts Seasonal Sales with WebCommander
Industry
Furniture & Home Décor
Platform
WebCommander
Previous Platform
N/A
The client
Furnish Cove is an e-commerce platform dedicated to providing premium-quality furniture and home décor products. Specialising in seasonal sales like Black Friday discounts, the company aimed to create a visually rich online shopping experience to promote in-stock furniture, holiday décor, and exclusive seasonal deals. The goal was to offer personalised, eco-friendly options and quality craftsmanship to customers, especially during high-demand periods like Black Friday.
The challenges
As Furnish Cove aimed to grow its online presence, it encountered a number of operational and customer experience challenges. These issues needed to be addressed in order to ensure smooth business operations, especially during high-demand periods like seasonal sales.
Outdated design for high-traffic events
The existing website lacked a compelling, dynamic design to attract and retain customers during key sales events like Black Friday.
Limited product customisation options
Customers had few ways to personalise their furniture purchases, which was a major barrier for a more engaged shopping experience.
Seasonal inventory management
The company struggled to provide real-time inventory updates, which led to customer frustration during peak sales periods.
Customer service bottlenecks
Limited customer support options during high-demand sales events created delays in response times and affected customer satisfaction.
Our solutions
Furnish Cove partnered with WebCommander to develop a visually appealing, user-friendly website designed to drive conversions and enhance the customer experience.
Black friday sales banner
A dynamic, eye-catching homepage banner was implemented to showcase up to 50% off on in-stock furniture and décor, driving immediate customer action.
Seasonal product collections
Clear categories were created for seasonal items, such as holiday décor and exclusive rug collections, helping customers quickly find what they were looking for during key sales periods
Eco-friendly product details
Each product page was designed to emphasise sustainable materials, catering to customers who prioritise eco-conscious purchasing decisions.
Personalised custom orders
Customers gained the ability to customise furniture with options like fabric choices and finishes, allowing for a personalised touch in their home décor.
Optimised user experience
The website featured well-organised product listings, high-quality images, and detailed descriptions that showcased craftsmanship, making the browsing experience seamless and enjoyable.
Real-time inventory updates
Integrated real-time inventory management displayed current stock levels, reducing stock-outs and keeping customers informed during sales events.
24/7 Customer support integration
A chatbot and easy access to customer service via phone and email provided timely assistance for product inquiries and purchase support.
Let’s see what the client have to say
"The new website has transformed our online shopping experience. Our customers are engaging more, and sales during peak seasons like Black Friday have never been better!"
