Top 7 BigCommerce Alternatives and Competitors in Australia

If you run an online store, you've definitely come across BigCommerce as one of the leading ecommerce platforms.

However, it is not always the perfect fit for every brand.

Suppose you are a small business owner who just wants a simple way to sell a handful of products. But the advanced features and higher pricing plans of BigCommerce can make you feel overwhelmed and unnecessary. Even if your company need very specific customisation or a more flexible pricing plan, you might find BigCommerce limited.

That is where you will consider the alternatives.

And there are plenty of options. In this guide, we will take a look at some of the alternatives that are worth considering.

1. Shopify

Shopify is one of the most popular alternatives to BigCommerce. It is known for its ease of use and wide range of features and is designed for businesses of all sizes, from solo entrepreneurs to large brands.

Key strengths:

• All-in-one simplicity
• App ecosystem powerhouse
• Mobile-first design
• Shopify payments
• Multi-channel selling
• Marketing, SEO and internalisation tools
• AI-assisted tools

Best suited for:

• First-time entrepreneurs who are looking to find professional results with no technical complexity.
• Creative professionals and businesses (fashion, art, crafts) that need beautiful, mobile-optimised storefronts.
• Dropshipping businesses that need hassle-free supplier integrations.
• Multi-channel retailers who sell across social media, marketplaces, and physical locations.
• Growing businesses that need a platform to scale with them.

Pricing details:

• Basic Plan - $42 AUD/month (annually). Transaction Fees: 1.75% + 30¢ online, 1.95% in-person.
• Grow Plan - $114 AUD/month (annually). Transaction Fees: 1.6% + 30¢ online, 1.85% in-person (lower fees = more savings).
• Advanced Plan - $431 AUD/month (annually). Transaction Fees: 1.4% + 30¢ online, 1.75% in-person (lowest fees).
• Plus Plan - $2,300 USD/month (3-year commitment).

2. WooCommerce

WooCommerce is known as one of the world's most popular ecommerce platforms, which powers over 28% of all online stores. Earlier, it was built as a WordPress plugin, and later transformed into a fully functional ecommerce powerhouse.

Key strengths:

• WordPress integration
• Massive extension ecosystem
• Content marketing powerhouses
• No transaction fees
• Multi-site management
• Shipping and tax management
• Security and ownership

Best suited for:

• Content-driven businesses where blogging, storytelling and content marketing are central to their strategy.
• Businesses that come with unique requirements and don't fit standard ecommerce templates.
• Companies that are already running WordPress sites and want to add ecommerce functionality.
• B2B businesses that need custom pricing, bulk ordering, quote systems and complex user roles.
• Web professionals who build stores with unlimited customisation and create truly unique solutions.

Pricing details:

WooCommerce is free to install. However, running a store can involve extra costs like hosting, domain, themes, plugins, and transaction fees, which can start from around $1,800 per year.

3. WebCommander

WebCommander is an Australian all-in-one ecommerce platform. It uses a flexible ERP-based system and provides businesses with advanced, enterprise-level features at affordable prices.

Key strengths:

• Headless ERP architecture
• Built-in comprehensive features
• Advanced automation capabilities
• Superior design and performance
• Omnichannel excellence
• Flexible pricing and currency management
• Advanced shipping facilities
• B2B and scalability

Best suited for:

• Australian businesses that are seeking locally-based support and platform expertise with a deep understanding.
• Multi-channel merchants who manage sales across websites, marketplaces (Amazon, eBay), and physical locations.
• Businesses that need complex inventory requirements, including variations, bundles, kits, and advanced stock management workflows.
• Companies that require robust automation to reduce manual processes.
• Established businesses that seek enterprise-grade features.

Pricing details:

• Startup: Free (up to 2,500-page views/month, $1K sales limit).
• Professional: $15/month (no page view limits, $1K sales, but extendable).
• Premium: $350/month (no limits, $100K sales and extendable).
• Enterprise: Custom (unlimited sales and bespoke features).

4. Squarespace

Squarespace Commerce is an all-in-one website builder that comes with integrated ecommerce functionality. It is designed primarily for creative professionals, small businesses, and entrepreneurs who prefer beautiful design and ease of use.

Key strengths:

• Industry-tailored templates
• Ecommerce functionality
• All-in-one platform
• Extensions/ integrations and app support
• Account management features

Best suited for:

• Creative professionals who need to create their portfolio or build their online store.
• Lifestyle and fashion brands that promote through visual storytelling, and for those brands, aesthetics are a must.
• Service-based businesses that sell digital products, courses, or merchandise alongside their services.
• Small restaurants, cafes, and food businesses that take online ordering.
• Boutique retailers and artisans who want to showcase their products in premium settings.
• Content creators and influencers who look for integrated blogging, social media, and ecommerce capabilities.

Pricing details:

• Personal Plan – A$17/month (Works best for individuals starting out).
• Business Plan – A$28/month (Best for growing audiences, includes payments).
• Commerce Basic – A$37/month (No transaction fees, solid tools for online stores).
• Commerce Advanced – A$62/month (Advanced seller features like subscriptions & discounts).

5. Wix eCommerce

Wix is known for its drag-and-drop simplicity and extensive design flexibility. It comes with powerful ecommerce tools and has an intuitive interface that requires no coding knowledge.

Key strengths:

• Pixel-perfect drag and drop editor
• Artificial intelligence integration
• Comprehensive app market
• Built-in business tools
• Multi-channel selling
• Built-in hosting, domains and no-code solutions

Best suited for:

• Businesses that are launching their first online store need guided setup and pre-built solutions so that it works immediately.
• Businesses that are looking for high visual customisation, and where every pixel placement matters.
• Companies that require multi-channel integration from day one to sell simultaneously across the web, social media, and marketplaces.
• Entrepreneurs who test multiple business concepts and value speed to market.
• Hybrid businesses that combine multiple revenue streams, from physical products to digital downloads to bookings, memberships, and subscriptions.

Pricing details:

• Core – $42 (50GB storage, basic marketing & eCommerce, 5 collaborators).
• Business – $55 (100GB storage, standard marketing & eCommerce, 10 collaborators).
• Business Elite – $199 (Unlimited storage, advanced marketing & eCommerce, 100 collaborators).

6. Adobe Commerce

It is known as one of the most powerful and feature-rich ecommerce solutions available. Magento provides unparalleled flexibility, scalability, and customisation capabilities for businesses that have outgrown standard platforms.

Key strengths:

• Enterprise-level scalability
• Advanced customisation capabilities
• International commerce features
• Robust content management
• Advance merchandising tools

Best suited for:

• Enterprise retailers that process high transaction volumes
• B2B wholesalers and distributors require complex pricing structures, customer-specific catalogues, bulk ordering, quote management, and approval workflows.
• Multi-brand organisations that operate several distinct storefronts with shared backend infrastructure.
• International businesses that sell across multiple countries with different currencies, languages, tax requirements, and localised payment methods.
• Companies that have highly specialised business models and require extensive platform customisation.

Pricing details:

There is no fixed pricing list. Businesses need to request a quote based on their size, needs and features.

The three packages are

• Adobe Commerce as a Cloud Service (SaaS) – Multi-tenant cloud solution with automatic updates.
• Adobe Commerce on Cloud (PaaS) –Dedicated, single-tenant cloud infrastructure.
• Adobe Commerce Optimiser – Storefront, catalogue, and merchandising solution that works with any ecommerce engine.

7. Shift4Shop

Shift4Shop (formerly 3dcart) is a feature-rich, all-in-one ecommerce platform. It offers completely free software when using Shift4 payment processing, and is especially popular among US-based retailers and businesses with moderate technical knowledge, and entrepreneurs who want extensive customisation options.

Key strengths:

• International commerce
• Comprehensive built-in features
• Flexibility and customisation
• B2B and advanced features
• Support and platform management

Best suited for:

• Startups and small businesses that are willing to use Shift4 payment processing.
• Growing online retailers who need advanced features.
• US-based ecommerce businesses that use Shift4's strong presence in the American market and competitive processing rates.
• Businesses that are transitioning from basic platforms and need more sophisticated features, but don't want to invest in enterprise-level solutions.
• Companies that sell both B2C and B2B and offer customer group pricing, quote systems, and wholesale functionality.
• SEO-focused businesses that prioritise organic search visibility and need control over meta tags, URLs, and site structure.

Pricing details:

$39/month for the Unlimited End-to-End Plan (includes unlimited products, staff users, built-in SEO & marketing, 100+ themes, API access, fraud protection, and 24/7 support).

Wrapping up

When you are choosing the right ecommerce platform for your business, don't try to find the 'best' solution. There is no best alternative. Pick the best solution that works for your business. Every alternative we have discussed so far offers distinct advantages tailored to various business models. So, take enough time to evaluate your options thoroughly and make a switch.