6 Best B2B Ecommerce Website Examples

As B2B ecommerce has become a major force in the way businesses buy and sell, B2B ecommerce websites now represent a huge chunk of modern commerce. Today's buyers expect the same convenience, speed and personalisation that they experience when doing B2C transactions.

Hence, for companies in the B2B space, having a strong online presence through a well-designed ecommerce website is not a luxury but a necessity in order to stay competitive in the market. That means if your business is not online, you will end up losing out to more agile competitors.

However, it's not just enough to simply have a website- you need one that actually works for you and makes you stand out from the crowd. So, one questions come to mind: What actually sets a truly success B2B ecommerce website apart?

It always brings a great help to learn from those who have already done it right. In this article, we will gather some of the best examples of B2B ecommerce websites.

What is a B2B ecommerce website?

Simply put, a B2B ecommerce website is an online storefront that businesses use to sell products or services to other businesses instead of individual customers. Here, in this tool, you are allowed to build a digital storefront, add and remove product listings, perform sales, receive payments and provide post-sales service. B2B ecommerce websites are built to focus on the needs of business buyers, including bulk ordering, custom pricing, account-based access and more.

6 best examples of B2B ecommerce websites

1. Alibaba

Website: https://www.alibaba.com/

Alibaba is one of the world's largest B2B ecommerce platforms, connecting global buyers with manufacturers, wholesalers, and suppliers across every industry.

Key features

AI sourcing agent

This tool helps the buyers find the right product and suppliers with the help of intelligent recommendations. It saves time and improves sourcing accuracy.

Secure payments

Alibaba provides end-to-end transaction protection alongside payment security, shipping guarantees and dispute resolution support.

Personalised experience

Buyers experience tailored services, including exclusive discounts, curated deals and enhanced support based on the business size and needs.

Request for a quotation system

Alibaba makes custom orders simple and efficient. The site allows buyers to post what they are looking for to receive custom quotes from multiple suppliers.

Live factory tour

This feature helps buyers get a better understanding of the products they are planning to buy in bulk.

2. Chocomize

Website: https://www.chocomize.com/

Chocomize is another standout example of a successful B2B ecommerce website that caters especially to corporate buyers.

Key features

Social proof & brand credibility

The website presents strong reviews (average 4.9 stars), client testimonials, and mentions in top media outlets like Oprah, Good Morning America, Vogue, and the NY Times, all building trust with new buyers.

User-friendly browsing

All the products are smartly organised, allowing the users to browse by product type, price range, or event (like holidays, anniversaries, or promotions).

Great customer support & accessibility

There is clear contact info, phone support during business hours, and a responsive layout that makes it easier to get help or place orders without frustration.

Corporate-focused product presentation

The website clearly communicates how each item can be used for corporate gifting with pricing transparency, minimum order details, and branding options upfront.

3. Morgan Sports

Website: https://www.morgansports.com.au/

Morgan Sports specialises in commercial-grade fitness, martial arts and sports equipment for gyms, schools, combat sports academics and retail resellers.

Key features

Product range across multiple categories

This site comes with extensive categories like Boxing, Flooring, MMA and more, targeting professionals and commercial settings.

Clear CTAs

It includes a clearly levelled section to allow interested businesses to easily find the opportunity to partner with them.

Featured and best-selling products section

It highlights top gear such as strike shields, leather mitts and commercial benches to allow quick B2B browsing and selection.

Trust elements

The site showcases physical address, ABN, and contact numbers, alongside proof of usage by major fitness franchises, to build trust with new wholesale buyers.

4. Pro Coffee Gear

Website: https://procoffeegear.com/

The Pro Coffee Gear site stands out with its clear navigation, personalised support tools and commercial-grade product offerings.

Key features

Detailed product information

Each of the listings on this site includes specs, photos, reviews and availability status, which help B2B customers to make informed decisions.

Clear navigation

Clear segmentation with proper filtering allows customers to instantly navigate to relevant sections with no confusion.

Live chat and contact options

The text-based support is prominently displayed on the site, and there are multiple contact options, including phone, email, and consultation scheduling. It supports real-time access for pre-sales questions and support.

Newsletter pop up

The site features a newsletter pop-up that invites visitors to sign up by placing their email addresses, allowing the business to stay in touch during the earlier phase.

5. Goody

Website: https://www.ongoody.com/

This is another example of a well-executed B2B ecommerce website, as it combines smart functionality with a clean and engaging design.

Key features

Smart mobile experience

The scan-to-download app option and responsive layout are a great addition that works great for B2B buyers who work remotely or travel.

Feature breakdown

The site includes role-specific features for Sales Teams and HR/People Teams, showing a deep understanding of diverse B2B use cases.

Clear value proposition

From the very beginning of the homepage, the content directly appeals to HR, sales and admin professionals, targeting the B2B audience.

Minimalist layout

The white space and soft colour tones make the site friendlier and more professional. Also, the use of large icons, card previews and mockups of gifts make the site more tangible and easier to understand.

6. Primera

Website: https://www.primera.com/

This website stands out as a strong B2B ecommerce example that specifically caters to business buyers across global markets.

Key features

Regional currency display

It displays prices in AUD (Australian Dollars) to localise the shopping experience. It also supports international B2B sales by featuring geolocation-based currency.

Accessibility and compliance features

Another standout strength of this website is its accessibility and regulatory compliance, making it appealing to enterprise and public sector B2B clients.

Trust signals

It clearly mentions a 30-day money-back guarantee and free ground and express shipping options alongside return, tax and shipping policies, which build trust in the business buyers.

Technical product categorisation

This is another standout feature as it offers highly specific use cases to B2B buyers who have technical knowledge and come with highly specific requirements.

Final words

Comparing all these examples, if we note down the key elements that a successful B2B ecommerce website should have, it will include well-organised product and service description, high-quality and value-driven content, advanced search capabilities, clear and actionable CTAs, enterprise-grade security and more.

In order to bring all these elements together effectively, businesses need a reliable B2B ecommerce solution that supports functionality as well as scalability. So, to start your journey toward B2B ecommerce success with confidence, incorporate the key elements strategically into your B2B ecommerce website and achieve remarkable results.