Among other things, WebCommander helps you optimise your website to maximise conversions and turn visitors into repeat customers.
However it’s another thing entirely to attract those visitors in the first place. That’s why online marketing is a crucial piece to the pie and needs to be a strong consideration if you are going to be successful online.
The WebCommander team provides a range of services designed to ensure your online store gets found by the right kind of people.
Search Engine Optimisation (or SEO) refers to the online activities that are performed to give a website more visibility in search engines and rank them as high as possible for certain relevant keywords. SEO is considered the foundation of a good online marketing strategy and is a must if you are looking for long-term growth in the online sphere.
There are a multitude of tasks that can help to enhance a website’s rank and the algorithms that determine this rank are constantly being changed by search engines. We take great pride in engaging in white-hat techniques to get results in an ethical way.
We have helped many of our clients establish and maintain a high Google rank for ultra-competitive keywords in their industry and we can help you do the same.
Perfectly complimenting SEO, Search Engine Marketing covers all paid marketing within search engines including Pay-Per-Click advertising. Paid listings appear above the organic results and now account for the majority of overall clicks in search engines.
PPC advertising allows you to bid against your competitors according to what you’re willing to pay for a click for a certain keyword. The search engine takes into account the quality of each bidder’s website (how relevant it is to the search query) and how big the bid is itself.
The WebCommander SEM team keeps a close eye on campaign performance and tweaks various aspects of the campaign accordingly to ensure your website keeps the sales coming in.
The most effective form of engagement for your business, a regular email newsletter will inform all of your previous customers as well as anyone who has shown interest in your business and subscribed, of your latest products and offers.
Email marketing has the highest ROI of all online marketing, with more sales originating from mail-outs than ever before. The WebCommander team can help you set up your email newsletter account, build your newsletter template and even send out regular newsletter for you.
We monitor what is most successful, provide valuable insights into your campaigns and help keep a regular schedule so your customers never feel uninformed.
Call or email us to find out how we can help you